Term Insurance
The cleanest form of life cover ever invented. High sum assured, low premium, no frills. The right starting point for almost every working adult.
The most efficient rupee of protection you can buy.
Term insurance does one thing and does it well. You pay a small annual premium, and if you die during the policy term, your family receives the full sum assured. If you survive — which most do — the policy ends with no payout. But you've had decades of peace of mind for the cost of a single dinner out a month.
For a healthy 35-year-old non-smoker, a ₹1 Cr term cover typically costs ₹12,000–18,000 a year. That same person buying a ₹1 Cr endowment policy would pay closer to ₹5–7 lakhs. The difference can be invested separately for much higher returns.
This is why we recommend term insurance as the foundation of almost every protection plan we design.
Same product, four different shapes.
"Term insurance" is shorthand for four related products. Picking the right variant matters as much as picking the right insurer.
Level Term — Fixed sum assured throughout. The cheapest variant. Suits most.
Increasing Term — Cover grows 5–10% annually to keep up with inflation. Higher premium but real cover doesn’t erode.
Return of Premium (TROP) — Returns all premiums on survival. Premium ~2× standard. Math is inferior but feels safer.
Decreasing Term — Cover reduces over time, aligned to a loan’s outstanding balance. Useful as a mortgage wrapper.
Buy term insurance when you're young and healthy. The premium is locked in for the policy term — meaning a 30-year-old's premium will look like a bargain when they're 50.— Nikhil Dedhia, COO
The four most common term insurance errors.
We see these almost every week. Each one is easy to avoid if you know what to look for.
Under-insurance. Most people insure 2–3× income where 10–15× is right. The “cheap policy” becomes useless when needed.
Smoker non-disclosure. Premiums for smokers are ~50% higher. Lying saves money short-term and gets the claim repudiated long-term.
Short policy terms. A term ending at 55 leaves you uninsured precisely when health issues emerge. Aim for 65–75.
Riders bought blindly. Critical illness and accidental death riders are usually worth it. Others are gimmicks. We help you pick.
Need a term cover quote for your family?
We'll compare across 5–6 insurers and recommend the best fit. No fee, no obligation.
Eight things separating a good policy from a great one.
The premium is the headline — but it's not what separates policies in our recommendation matrix. We look at these eight features for every term plan we propose.
Settlement ratio
Above 97% is the minimum we accept. Below that, a claim is materially uncertain.
Long policy term
Cover until 65–75, not 55. Health issues emerge later — that's when cover matters most.
Increasing cover option
For inflation protection. The same ₹1 Cr in 2050 will buy what ₹30 L buys today.
Critical illness rider
Lump sum on diagnosis of cancer, heart attack, stroke. Usually worth the small premium.
Term insurance is the most-procrastinated product we sell.
We meet plenty of clients who've intended to buy term insurance "next month" for years. Two things to remember: premiums rise with age, and underwriting becomes harder if any health condition develops. The 35-year-old who delays to 40 typically pays 30–50% more in lifetime premium — assuming they're still insurable at all.
Not sure where to begin?
A 30-minute no-obligation conversation often clarifies more than weeks of online research. We'd be happy to listen.
